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Strategic Design for Growing Brands

I’m a graphic designer based in Northern Michigan, partnering with businesses to create thoughtful, cohesive design across every touchpoint—from branding and social marketing to print and packaging.

My work is rooted in clarity, consistency, and visual impact—delivering designs that not only look beautiful, but function strategically to support your growth.

Every project is approached with a custom, detail-driven mindset—tailored to reflect your brand’s unique voice and goals. I use a refined, efficient process and modern tools to explore ideas, streamline workflows, and bring concepts to life—without ever losing the thoughtful, hands-on approach behind the work.

If you're ready to elevate your brand, I’d love to collaborate.

Thoughtful Design,
Built to Grow

Custom graphic design tailored to help your business grow

Social Marketing Design

From social media graphics and campaigns to email design, digital ads, and promotional materials, I create cohesive visual systems that help your brand show up consistently—and stand out with intention.

Print Design

From brochures and menus to event materials, editorial layouts, and signage, each piece is thoughtfully designed to feel refined, cohesive, and unmistakably on-brand.

Branding

From logo design and full brand identity systems to color palettes, typography direction, guidelines, and refreshes, I build strong brand foundations rooted in clarity and intention.

Packaging & Merch Design

From product packaging and labels to wraps and merchandise, I design pieces that capture attention and communicate your brand clearly at a glance.

Selected Work

Social Marketing Design
Print Design
Logo Design
Packaging and Merchandise


In Their Words

  • Working with Julie has been an incredibly positive experience. She consistently delivers thoughtful, high-quality design across all 11 of our brands and brings each identity to life. She is incredibly communicative and easy to collaborate with. I am always impressed with how quickly she completes projects without sacrificing quality. Julie takes direction seamlessly and consistently brings fresh ideas to the table. She has elevated our brand presence and saved our team valuable time. I would highly recommend Julie to anyone looking for a talented, reliable, and creative designer.

    —Jill Gilpin, Director of Marketing
    ISLAND HOUSE HOTEL | RYBA’S FUDGE SHOPS   

  • Julie has been our go-to designer for over five years. No matter what we need, she can create it for us, and it looks amazing. She's fast, talented, and so easy to work with. We work in different time zones, so communication is mostly digital for us, and in spite of that, she easily translates our emails and comments into amazing marketing pieces. I hesitated to write this review because we don't want her to be discovered by even more clients - ha ha. But she deserves every bit of success that comes her way Can't say enough great things about her.​​​​

    —Lisa Ware, Vice President for Marketing
    SPARTANBURG METHODIST COLLEGE

  • It was a pleasure working with Julie! Not only does her creativity and talent show through her work, but she also provided great encouragement and support for our emerging business. Although our communication was all virtual, I felt that I knew Julie and she was dedicated to getting to know us and our business style. Julie was very generous, engaged in our client-specific needs, and offered a variety of samples. Her effective and speedy communication as well as her assistance with bringing our image to life made Julie wonderful to work with. I’m very glad I found Julie’s website and will definitely be contacting her again as our business needs grow!

    —Dave and Brenna, Owner
    INDIGO FARMS

  • Finding someone who could get our branding and come up with a design we were happy with in a reasonable amount of time at a reasonable rate has been hard in the past. Usually at least one of those factors was missing. Working with Julie has been great. Every project has been designed quickly and the look has been right on the first try, any changes we've needed have just been minor tweaks. Using Julie as a designer has allowed me to be able to focus on my responsibilities as Marketing Director without worrying about the design and print side of things. I always know she will deliver something that we are happy with in a timely manner. Working with her has been a pleasure.

    —Lenna Walkup, Marketing Director
    TUSCAN SUN SPA AND SALON

  • I asked Julie to develop a 2-sided flyer for my consulting business. From the first conversation to ensure we were both on the same page, to the very end, working with her was a dream. And the project was completed in just a few days. She communicated clearly, frequently, and was very patient with my numerous changes without making me feel guilty. The end result is a work of art! I highly recommend Julie. Her work is world class, and she gets all my future projects! Thanks Julie!​​​

    Scott Fenton, Owner
    SCOTT FENTON CONSULTING, LLC

  • Julie is an incredibly talented and efficient designer. She worked with our requests and design ideas but made excellent suggestions that enhanced our original concept. I would highly recommend her for any graphic design work.

    Jeremy Handel, Marketing Department
    SPARTANBURG METHODIST COLLEGE

I believe the best design happens where creativity meets clarity. It’s not just about making something look good—it’s about creating work that communicates, connects, and holds up across every application. My approach is rooted in thoughtful decisions, strong typography, and a deep understanding of how design functions in the real world.